The challenge
Cedar & Vine’s wholesale arm carried a long tail of overdue accounts that a two-person collections team could not cover consistently. Reminders went out late, good customers got the same blunt treatment as chronic non-payers, and DSO crept upward.
What Astridex did
Astridex Collect deployed relationship-aware dunning across email and voice on a fixed cadence, escalating tone with the age of each debt but never beyond policy, and always offering a path to a person. Cash application matched incoming payments to open invoices automatically.
DSO fell 18 days, write-offs dropped 29%, and collectors tripled the accounts they could cover — while customer relationships improved rather than frayed.
Cash collection got faster and our customer relationships actually improved. The dunning is firm but never crosses the line.
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